A Nigerian company with a global mindset.
Q1 Pasta was founded with the ambition of building an internationally respected food brand — focused on quality, innovation, sustainability, and long-term growth.
Sadiq Ishaq Hassan
Founder & Chief Executive, Q1 Pasta
Sadiq Ishaq Hassan is the Founder and Chief Executive of Q1 Pasta, a visionary food company established with the ambition of building one of Africa’s leading premium pasta brands. Driven by a passion for entrepreneurship, international trade, and sustainable economic development, he is committed to creating a company that delivers high-quality food products while contributing to job creation, industrial growth, and regional trade.
Sadiq holds a Bachelor’s degree in International Trade and Finance from OSTİM Technical University in Ankara, Türkiye, where he developed a strong foundation in global trade, finance, and international business. He is currently pursuing a Master’s degree in Economics at Fırat University in Elazığ, Türkiye, further strengthening his expertise in economic development, international markets, and business strategy.
Beyond his entrepreneurial journey, Sadiq serves as the Turkey Coordinator for NACCIMA Youth Entrepreneurs (NYE) Diaspora, where he works to strengthen business relationships between Türkiye and Nigeria while promoting investment, trade, and opportunities for young entrepreneurs.
Through Q1 Pasta, his vision is to build a globally respected food brand that combines quality, innovation, and sustainability while connecting African markets with international partners. The company is currently in its development phase, focused on building strategic partnerships, attracting investment, and preparing for the successful launch of its premium pasta products.
Under his leadership, Q1 Pasta aims to become a trusted household name across Africa and beyond, delivering products that meet international standards while creating long-term value for customers, partners, employees, and investors.
Legally registered in Nigeria, Q1 Pasta is currently in the pre-launch stage — building brand, partnerships, distribution networks, and investor relationships before market entry. We believe the next generation of the world's most trusted food brands will come from Africa, and we are building Q1 to be one of them.
Africa's most trusted pasta brand.
To become one of Africa's most trusted and globally recognized pasta brands, delivering premium quality to every table.
To create high-quality pasta products that combine nutrition, affordability, and great taste — while building lasting value for customers, business partners, communities, and investors.
- A premium consumer pasta brand for Nigeria and Africa.
- A digital-first go-to-market that meets modern shoppers where they are.
- A partnership network of distributors, supermarkets, restaurants, hotels, and importers.
- An investment-ready business preparing for its next chapter of growth.
